The bridge between the person in your venue and the digital profile that truly knows them. Wallet passes, rewards, campaigns, analytics, booking and POS — one platform that turns anonymous foot traffic into recognized guests.
Each module works standalone or together. Start with what you need, add more as you grow.
Apple & Google Wallet loyalty passes. Always in the customer's pocket — no app download, no friction, instant onboarding.
Unified customer database. Profiles, families, visit history, consent management — your single source of truth.
Dynamic rewards engine with tiers, streaks, family milestones, smart redemption rules and demand shaping.
Multi-channel campaigns — email, push, wallet updates — with segmentation and lifecycle-triggered automations.
Real-time analytics dashboard with engagement streaks, churn signals, funnel metrics and lifecycle intelligence across every venue.
Online booking widget with digital waivers, session management and integrated payment for activity venues.
NRA-compliant fiscal point-of-sale for Bulgaria. Datecs FP-700MX integration, Ordinance H-18 certified, built for activity venues.
POS integration layer. Verify and redeem rewards at the counter through your existing point-of-sale system.
Operational control center. Venue management, staff workflows, configuration and multi-site administration in one place.
Customers add your loyalty pass to Apple or Google Wallet in seconds — via App Clip, QR code, or staff-assisted onboarding. No app store, no signup form, no friction.
The pass updates dynamically: points balance, tier status, latest offers — pushed silently to their lock screen.
iden.pos is a full point-of-sale system certified for Bulgarian NRA Ordinance H-18 fiscal compliance. It speaks directly to Datecs FP-700MX fiscal printers via the ErpNet.FP middleware layer.
Tab management, shift control, split payments, kitchen display, audit logs, and storno reversals — all running under a bounded state machine that survives power cuts and printer failures.
iden.pulse gives you a real-time view of customer engagement across every venue. Engagement streaks, churn risk scores, conversion funnels and lifecycle stage — all in one dashboard.
No more guessing who's about to churn or which campaign drove last week's spike.
iden.crew is a dedicated tablet app that turns every front-desk interaction into a loyalty moment. Staff scan a customer's QR code or wallet pass and instantly see their profile, rewards and visit history.
Available rewards are applied as POS discount codes through iden.connect — no manual entry, no mistakes, no training headaches.
iden sits between your customer and your POS, adding intelligence without disrupting daily operations.
They book online via iden.book, or walk in. Either way, a wallet pass is created in seconds via App Clip or QR — no app install.
Your team uses iden.crew on a tablet to identify the customer, check them in and see available rewards. Discounts flow to the POS automatically.
Points awarded, streaks updated, lifecycle signals processed. The right campaign reaches the right customer at the right moment.
Personalized rewards, birthday surprises, streak protection and churn-prevention nudges keep your venue top of mind.
Any physical venue with repeat visitors and a point-of-sale is an iden customer.
Trampoline parks, go-kart tracks, climbing centers, escape rooms, bowling alleys.
Gyms, yoga studios, spas, martial arts dojos, physiotherapy clinics.
Restaurants, cafés, bars, bakeries, food halls with regular patrons.
Boutiques, salons, car washes, pet grooming — anyone with repeat traffic.
We're not another generic loyalty points app. iden is infrastructure for customer relationships.
Start with wallet passes and rewards. Add campaigns when ready. Plug in booking when you need it. Each module earns its place.
Built for the reality of physical venues: staff tablets, POS integrations, fiscal compliance, multi-site management. Not a generic SaaS retrofitted.
iden predicts churn, detects family milestones, shapes demand across peak and off-peak and acts on lifecycle signals automatically.
Apple and Google Wallet passes plus App Clips mean zero friction. No download, no account creation, no barrier to entry for your customers.
iden links family members, pools points, tracks group milestones and supports NFC wristbands for kids. Because families don't have individual loyalty.
Bulgarian fiscal compliance, NRA receipt integration, multi-entity support and GDPR — handled out of the box. Learn more →
Every visitor is a story waiting to be understood. A physical venue shouldn't be a black hole for data. We turn every tap into a handshake — where venues recognize their best guests, predict their next move and treat every return like a homecoming.
Identity is the new loyalty.
iden — pronounced eye-den
Let's talk about your venue, your visitors and how iden can turn every tap into a handshake.
Or write to us at hello@iden.software